Rejection of unwanted advertising
Baseline strategy · No scoreBlock unsolicited advertising mail in the mailbox and printed subscriptions that are not read.
Subject: WasteContext: Households · Daily life · OfficesCost: freeEffort: lowLevel: basicStage: operationMaturity: established
How it works
Block unsolicited advertising mail in the mailbox and printed subscriptions that are not read.
It follows a hierarchy: prevent, keep in use, reuse, repair, recycle and safely treat only what could not be avoided.
When does it make sense?
- Since the purchase and design, not only at the end of the process
- With known quantities, compositions and destinations
- Where traceable responsibilities and managers exist
How to apply it
- 1
Defining what need resolves "unwanted advertising rejection" and establishing a starting situation.
- 2
Compare alternatives and adapt design to climate, use, regulation, affected people and available resources.
- 3
Apply with clear responsibilities, check the actual result and correct unwanted effects.
Potential benefits
Reduced use of resources
Less final waste
Increased value recovery
Limitations and precautions
- Avoid waste in destination but not printing: its effect depends on the sender actually setting the spin.
- Valuation should not conceal opportunities for prevention or reuse.
- Separate materials without a real and traceable destination does not guarantee their recovery.
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