Environmental communication to customers and users
Baseline strategy · No scoreIt explains at the point of use what is done and what is asked of those who visit, buy or stay, with concrete and verifiable indications.
How it works
It explains at the point of use what is done and what is asked of those who visit, buy or stay, with concrete and verifiable indications.
It places people, communities and other living beings in the center, caring for health, safety, dignity, culture, accessibility and quality of experience.
When does it make sense?
- Since the definition of objectives and with participation of those who will be affected
- Where benefits, burdens and possible exclusions can be identified
- With qualitative and quantitative indicators provided and respectful of privacy
How to apply it
- 1
Define what needs resolves "environmental communication to customers and users" and establish a starting situation.
- 2
Compare alternatives and adapt design to climate, use, regulation, affected people and available resources.
- 3
Apply with clear responsibilities, check the actual result and correct unwanted effects.
Potential benefits
More health and welfare
Increased inclusion and membership
Lasting social and economic value
Limitations and precautions
- Announcing more than what is done harms credibility and can be a misleading practice.
- Well-being cannot be reduced to a single metric or imposed without listening to people.
- Partnerships with productivity or economic value should be measured without promising automatic causality.
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